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The Palm Way

The Palm Way

naming, concept development, brand identity, art direction 

The Palm Way is a casual boutique hotel concept — centered around an easy-living vibe with retro-inspired elements. The identity was crafted to feel modern and elevated, while retaining the relaxed cues of tropical coastal living.

Inspiration Mood Board

Inspiration Image, Source: Hotel Les Roches Rouges

Inspiration Image, Source: Hotel Les Roches Rouges